Getting the Word Out: The Artist’s Guide to Self-Promotion

Author: The Editors of Art Calendar Magazine

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Getting the Word Out: The Artist’s Guide to Self-Promotion (9781558217300) Description:

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Unless an artist learns to promote his or her own self, promotion of one’s work often goes undone – often after an immense amount of effort has gone into making of art. Getting the Word Out offers dozens of practical and effective ways in which an artist can obtain more exposure – through self-promotion. There are chapters on such subjects as: brochures and catalogs; getting your artwork into magazines; getting press coverage; getting onto radio and TV; speaking in public; traditional slide portfolios; videos; CD-ROM and other computerized documentation; organizing a panel discussion; artists’ sourcebooks: are they for you?; creating a network of dealers; working with art consultants; publishing a book; publishing posters, notecards, and other multiples; using billboards, ride-alongs, and other alternative media; print advertising; and much more. In addition, there are revealing interviews with art professionals that will answer thousands of questions of importance to all working artists. (6 X 9, 288 pages, b&w photos)