The Fundamentals of Design Management
Author: Kathryn Best
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ISBN-10: 2940411077
ISBN-13: 978-2940411078 / 9782940411078
Hardcover: 184 pages
Language: English
Product Dimensions:9 x 8 x 0.6 inches
Shipping Weight: 1.3 pounds
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The Fundamentals of Design Management emphasizes the inter-disciplinary nature of design management, and as such is of relevance to those from a number of backgrounds: art and design, business, marketing or media. Design does not operate in isolation from other disciplines and professions. The book explicitly places the principles and processes of design within the context of a business or enterprise, considering the administrative, legal and financial implications of executing a design project.