(9780471444398) Body of Truth: Leveraging What Consumers Can’t or Won’t Say
In Body of Truth, Dan Hill, PhD, explodes the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers’ real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers’ true sensory [...]
(9780875843339) Keeping Customers (Harvard Business Review Book)
Clearly illustrates that being customer-oriented is a more complex matter than simply beefing up customer service. A leading group of Harvard Business Review authors illuminate key principles in building quality and service that increases value for the customer without sacrificing company profits. Together with its companion volume, Seeking Customers, (listed below) this book offers invaluable [...]
(9781419596094) Customer Tells: Delivering World-Class Customer Service by Reading Your Customer’s Signs and Signals
What trait do championship poker players and world-class customer service professionals have in common? The ability to reliably read people. Customer Tells, the innovative new book by bestselling author Dr. Marty Seldman, focuses on the key concept of the “tell,” the ability to read mannerisms, to understand what people mean but are not saying, and [...]
(9781594865213) Fun Is Good: How to Create Joy and Passion in Your Workplace and Career
Make work fun and you’ll create a culture of creativity where the best people will want to work and customers will want to spend their money. That is maverick marketing whiz Mike Veeck’s Fun Is Good philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an [...]
(9781564143075) 50 Powerful Ways to Win New Customers, Second Edition
Paul Timm will teach readers how to become a “customer magnet.” After reading this second edition, one will know how to establish a customer base, retain customers through satisfaction and appreciation, and win back lost customers. There are probably thousands of proven ways to win new customers, but Dr. Timm offers the best–a mix of [...]
(9781558538108) The Complete Book of Business Success
Leadership. Sales. Customer service. Mastering these will go a long way towards making sure a business is successful. Byrd Baggett has provided easy-to-put-into-practice guidelines in his three best selling books: Taking Charge, The Book of Excellence, and Satisfaction Guaranteed. These three books are now combined into one attractively packaged [...]
(9780873891516) Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed
Many organizations have found it difficult to transfer the Voice of the Customer methods and technologies developed for manufacturing quality and apply them to knowledge and service work. This how-to guide makes it easier! Lawton challenges the traditional thinking about quality and service and provides approaches for integrating the two into a plan that works. [...]
(9781881342137) Only The Best On Customer Service (Only The Best Series)
“Only the Best on Customer Service” is one of a series of “Only the Best” books that feature great ideas for improving your life and your business from some of America’s top speakers, trainers, consultants and authors.